The point of view of the European Commission
The Directorate General for Education and Culture, especially with the new Lifelong Learning Programme, has highlight the important role played by dissemination and exploitation of project results - synthesised in the French term valorisation
Although your project is an entity and product in its own right, it is also important to see it as a resource or a tool that you will put in the hands of others” [...] The aim – by developing the full potential of a project’s results – is to create a virtuous cycle of influence making results more sustainable, maximising their impact, optimising investment, improving systems, pooling knowledge to avoid overlap of effort, and then feeding back into policy-making” (http://ec.europa.eu/dgs/education_culture/valorisation/why_en.htm)